British Airways Holidays has released its 2025 Travel Trends Report, which reveals key insights into how UK holidaymakers plan to travel this year.
One trend, “Taste Hunting,” shows the growing popularity of food-driven travel. Forty-one percent of UK adults now plan trips based on culinary experiences.
People often discover unique restaurants or local dishes through online platforms. Even older generations participate. One in five travelers over 55 find inspiration online.
Another significant trend is the rise of “Paperback-Packers.” Travelers are reconnecting with reading. Ninety percent of UK adults read more during holidays than at home, and airports see a surge in book sales.
Fifty-six percent of leisure readers buy books at airport shops. This pattern highlights a return to simple pleasures. Travelers seek relaxation away from screens and busy schedules.
“Trad Holidays” are also making a comeback. All-inclusive holidays have regained popularity, especially among younger travelers. About 42% prefer holidays focused on eating, drinking, and relaxing in the sun.
These trips offer convenience and stress-free planning. They appeal to people wanting to disconnect from daily responsibilities.
Group travel, referred to as “Trip Collectives,” is rising. In 2025, seventy-one percent of adults plan holidays with friends or family. Traveling in groups fosters shared memories and allows cost-sharing, making trips more affordable.
Moreover, group travel ensures safety and companionship. It appeals to those seeking deeper connections during their vacations.
“Trivial Pursuits” is another growing trend. Travelers now prioritize experiences and activities over mere sightseeing. Seventy percent of holidaymakers want to learn something new during their trips.
Young adults lead this shift—seventy-one percent of 18——to 24-year-olds choose trips aligned with their hobbies and interests. Adventure, culture, and educational experiences now take center stage.
Destination preferences have also evolved. Malta has become a top choice among UK travelers. Searches for Koh Samui have increased by 38% from last year. Media exposure contributes to this surge.
New York, Dubai, and Barbados remain popular. Yet, emerging locations are gaining traction. Agadir saw a staggering 308% increase in searches. Abu Dhabi’s interest rose by 94%.
Travelers seek both familiar spots and new adventures.
British Airways Holidays is responding to these changing demands. It offers tailored experiences that match customer preferences. Food-focused trips cater to the “Taste Hunting” crowd.
Book-friendly accommodations support the “Paperback-Packers.” All-inclusive packages appeal to those seeking “Trad Holidays.” Group travel arrangements are now more manageable.
Activity-rich stays satisfy the “Trivial Pursuits” demographic.
The 2025 Travel Trends Report highlights significant industry shifts. Convenience, enrichment, and connection drive modern travel decisions, and travelers no longer settle for standard vacations.
Younger generations significantly influence these trends. They prioritize immersive activities and shared experiences, and social media continues to shape travel choices.
Online platforms inspire new destinations and experiences. The accessibility of information fuels this trend.
Travelers now value learning during their holidays. Whether it’s cooking classes abroad or cultural tours, they want growth. This shift redefines how people view vacations.
Rest remains essential, but enrichment now plays a key role.
Interestingly, traditional vacation styles still hold strong appeal. The popularity of all-inclusive holidays shows the desire for simplicity. Not everyone wants an action-packed itinerary.
Many travelers still prefer to unwind without planning every detail.
Group travel offers numerous benefits. Shared costs make luxury trips accessible, and safety improves when traveling with others. Plus, group activities create lasting memories.
Destinations are adapting to meet these needs. Popular spots now offer diverse activities, and emerging locations attract those seeking less crowded options.
Adventure seekers and relaxation lovers alike find suitable choices.
British Airways Holidays remains committed to understanding travelers’ needs. It adjusts its offerings by monitoring trends accordingly, ensuring customers benefit from personalized travel experiences.
The report underscores the importance of flexibility. Travelers want options, and they appreciate packages that cater to varied interests. Flexibility ensures everyone enjoys their trip.
Social media’s influence cannot be overstated. Platforms like Instagram and TikTok inspire wanderlust. Travelers seek out picturesque spots seen online, and food bloggers and travel influencers shape destination choices.
Holidaymakers also focus on sustainability. Many seek eco-friendly travel options, and destinations responding to this demand attract conscious travelers. British Airways Holidays considers these preferences in its offerings.
Technology also enhances travel experiences. Mobile apps simplify bookings and itineraries, virtual tours help travelers plan better, and tech integration ensures seamless vacations.
In conclusion, the 2025 Travel Trends Report provides valuable insights. UK travelers seek enriching, convenient, and connected experiences. Culinary adventures, literary escapes, and group trips shape holiday plans.
Destinations adapt to meet evolving demands. British Airways Holidays leads the way in understanding and catering to these trends.
Travelers now have more choices than ever before. They value both relaxation and personal growth. Whether chasing flavors, books, or shared memories, they seek meaningful journeys.
The future of travel lies in personalization and adaptability. The industry must evolve to keep pace with these dynamic preferences.
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About the author
Adi Abbas is a Travel Correspondent at DbdPost.com, exploring captivating destinations and uncovering unique travel experiences. With a passion for storytelling, Adi shares insightful tips, cultural highlights, and expert advice to inspire and guide travelers worldwide.
