As the cold of winter transitions into spring, one thing becomes clear: Easter is just around the corner. This year, The Hershey Company promises to make the season even sweeter.
They have unveiled a delightful lineup of new and returning treats.
The new collection puts a fresh spin on beloved classics. Reese’s Peanut Butter Cups now feature Spring Sprinkles. These colorful additions bring a festive crunch to the iconic chocolate-and-peanut-butter combo.
Big Cups and miniatures are available, making them perfect for any occasion.
Kit Kat® introduces its latest seasonal shape: bunnies. These cute treats keep the classic wafer and chocolate layers, but their playful design makes them an instant favorite for Easter celebrations.
Available in snack sizes, they fit perfectly into baskets or egg hunts.
Fresh Additions for Festive Celebrations
Reese’s Peanut Butter Carrots bring charm and flavor to the table. These individually wrapped treats shaped like carrots are ideal for egg hunts.
Their perfect chocolate-to-peanut-butter ratio guarantees smiles at every gathering.
Twizzlers Bunnies add a chewy, sweet option to the mix. These cherry-flavored bunny shapes are great for baskets or quick snacks.
They come in a convenient 2.1-ounce bag, perfect for sharing or gifting.
Gifting options also get an upgrade. The Reese’s Miniatures Cane and Hershey’s Kisses Cane combine flavor with festive designs.
These seasonal canes are filled with fan-favorite candies wrapped in cheerful colors. They’re designed to spread joy to kids and adults alike.
Returning Favorites with a Seasonal Flair
Classic favorites make a comeback this Easter season. Cadbury Royal Dark Eggs return in larger bag sizes. Their crunchy shell and rich, dark chocolate filling remain crowd-pleasers.
These eggs are perfect for spring gatherings and sharing with loved ones.
Hershey’s assortment bags offer something for everyone. This year, Jolly Rancher Minis join the mix for the first time. These bags are ideal for stocking up and satisfying diverse tastes.
Reese’s Eggs come in milk and white chocolate varieties and are available in new sizes to cater to growing demand. These snack-sized treats continue to be an Easter favorite.
Jolly Rancher Gummies add a colorful twist with festive packaging. Their Original and Very Berry flavors now feature Easter-themed designs.
They’re perfect for candy dishes or gifting to friends and family.
The Hershey-Ets Carrot is another returning classic. These candy-coated milk chocolate treats come in a carrot-shaped package. They’re a simple and festive addition to any Easter celebration.
Hershey’s newest collection combines tradition with innovation. Their 2025 Easter lineup offers playful shapes, bold flavors, and seasonal packaging.
Each product is designed to elevate your holiday celebrations.
These treats are now available nationwide. Starting this January, shoppers can find them at their favorite retailers.
For more details, visit Hersheyland.com and explore the full range.
Whether filling baskets or planning an egg hunt, there’s something for everyone. Hershey’s latest collection ensures this Easter will be the sweetest yet.
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About the author
Mark Beck is an experienced financial advisor with an MBA from the Samuel Curtis Johnson Graduate School of Management at Cornell University. He specializes in tax, investing, creating a healthy budget, strategizing debt pay-off, developing a retirement roadmap, and creating personalized investing plans. Mark is committed to helping his clients secure their financial futures by providing personalized retirement planning advice.
