Choice Hotels International has taken a significant step to strengthen its presence in the extended-stay market. On February 13, 2025, the company introduced its latest marketing initiative for the Everhome Suites brand.
The “WhenEverhome” campaign emphasizes providing travelers with a stay that feels like home.
Everhome Suites first entered the market in 2020. Since then, the brand has focused on meeting guests’ needs and seeking longer-term accommodations. Each suite offers customizable features to enhance comfort and convenience.
Guests can personalize their spaces, creating a familiar environment during extended stays.
This latest campaign aims to boost brand visibility. Choice Hotels plans to expand the Everhome Suites portfolio. The company expects to open 10 new locations in the first half of 2025.
These openings reflect a response to growing demand within the extended-stay segment.
The “WhenEverhome” campaign targets various traveler groups. Core audiences include business travelers, relocating families, and long-term guests. By addressing their unique needs, the brand hopes to secure customer loyalty.
The campaign uses a multi-channel approach. Digital platforms, social media, and traditional advertisements will reach a broad audience, ensuring maximum exposure across multiple demographics.
Everhome Suites distinguishes itself with practical amenities. Every suite includes a fully equipped kitchen, enabling guests to cook their meals. Adjustable workspaces cater to remote workers and business travelers.
Fitness centers and laundry facilities add to the convenience.
Travelers increasingly seek accommodations that blend hotel services with residential comforts. Everhome Suites meets this demand by offering flexible options. Guests can stay for several days, weeks, or even months.
Choice Hotels emphasizes technology to enhance guest experiences. Mobile check-ins, digital keys, and personalized booking options streamline the process.
These innovations reduce wait times and improve overall satisfaction.
Everhome Suites locations focus on accessibility. Properties are placed near business hubs, shopping centers, and transportation links. This thoughtful placement ensures guests conveniently access essential services and local attractions.
The “WhenEverhome” campaign highlights the emotional connection between guests and their accommodations. Marketing materials showcase real-life stories of guests finding comfort during challenging times.
These narratives resonate with potential customers seeking stability during transitions.
Market trends indicate a surge in extended-stay demand. Business travel, temporary relocations, and long-term projects drive this growth. Choice Hotels capitalizes on these trends by expanding its Everhome Suites network.
New properties will feature modern designs and eco-friendly elements. Guests can enjoy comfort while supporting sustainability efforts.
Pricing strategies remain competitive. Everhome Suites offers value-driven options without compromising quality. Flexible rate plans cater to different budgets and stay durations.
Guest feedback plays a crucial role in the brand’s evolution. Regular surveys and reviews inform improvements, and Choice Hotels remains dedicated to adapting to guest needs and preferences.
Community engagement forms another pillar of the campaign. Everhome Suites properties partner with local businesses and organizations. These collaborations enhance guest experiences and support local economies.
The “WhenEverhome” campaign also focuses on employee training. Staff members receive specialized training to deliver personalized service. This emphasis on hospitality ensures guests feel welcomed and cared for throughout their stay.
Choice Hotels leverages its loyalty program to attract repeat visitors. Participants can accumulate points and unlock unique advantages at Everhome Suites. This incentive encourages long-term guest relationships.
Choice Hotels carefully selects locations for new properties as part of the expansion plan. Market research identifies areas with high demand for extended-stay accommodations.
Marketing efforts include engaging visuals and storytelling. Advertisements depict cozy living spaces and happy guests enjoying their stays. These relatable images connect emotionally with potential customers.
Interactive social media posts, guest testimonials, and behind-the-scenes content keep audiences engaged. These efforts create a sense of community among Everhome Suites guests and followers.
In addition to guest-focused initiatives, the campaign highlights staff experiences. Employee stories showcase the dedication behind each property.
Safety and cleanliness remain top priorities. Enhanced cleaning protocols and health measures ensure guest well-being. These standards meet evolving traveler expectations in a post-pandemic world.
The expansion introduces cutting-edge design elements. Open layouts, ample natural light, and stylish decor create a welcoming atmosphere. Guests can relax in spaces that feel modern yet cozy.
Choice Hotels remains committed to inclusivity. Everhome Suites’ designs accommodate guests with diverse needs, and accessible rooms and features ensure everyone enjoys a comfortable stay.
Partnerships with travel agencies and corporate clients further extend the brand’s reach. Special rates and packages cater to business travelers and relocating professionals, strengthening Everhome Suites’ market position.
Family-friendly amenities appeal to guests traveling with children. Spacious rooms, kid-friendly entertainment options, and safe environments make Everhome Suites a practical choice for families.
Pet-friendly policies recognize the importance of including furry companions. Designated pet areas and amenities cater to travelers with pets. This inclusivity enhances guest satisfaction.
The “WhenEverhome” campaign reflects Choice Hotels’ forward-thinking approach. Everhome Suites is a leader in the extended-stay segment by addressing traveler needs with thoughtful solutions.
Guests can expect consistency across all locations. Standardized services ensure quality regardless of destination. This reliability builds trust and encourages repeat stays.
Technology integration remains a focal point. In-room entertainment systems, high-speed internet, and intelligent controls enhance the guest experience. These features cater to modern traveler expectations.
Environmental sustainability continues to guide operational decisions. New properties feature energy-efficient appliances, recycling programs, and eco-friendly materials so guests can feel good about their stay choices.
Choice Hotels prioritizes adaptability. Everhome Suites evolves based on market trends and guest feedback. This flexibility allows the brand to remain relevant in a competitive landscape.
Marketing strategies include partnerships with influencers and travel bloggers. Authentic reviews and firsthand experiences reach wider audiences. These endorsements enhance the campaign’s credibility.
Training programs ensure staff provide exceptional service. Employees learn to anticipate guest needs and exceed expectations. This commitment to hospitality sets Everhome Suites apart.
Guest testimonials highlight the brand’s impact. Stories of comfortable stays during relocations or long-term projects underscore Everhome Suites’ value, and these narratives resonate with potential guests.
As the “WhenEverhome” campaign unfolds, Choice Hotels remains optimistic. The company’s strategic expansion and guest-focused approach promise continued success.
Travelers can look forward to more Everhome Suites locations opening soon.
For more information, visit the Choice Hotels website. Stay updated on new openings and discover how Everhome Suites can be your home away from home.
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About the author
Adi Abbas is a Travel Correspondent at DbdPost.com, exploring captivating destinations and uncovering unique travel experiences. With a passion for storytelling, Adi shares insightful tips, cultural highlights, and expert advice to inspire and guide travelers worldwide.
