Lufthansa Group Airlines is entering the summer travel season with significant service upgrades.
The airline group, which includes Lufthansa, SWISS, Austrian Airlines, Brussels Airlines, and Eurowings, is aiming high. It’s rolling out various digital tools, improving airports, and offering in-flight messaging perks.
Travelers can expect a smoother, more intelligent, and more connected experience this summer.
Lufthansa’s announcement reflects a broader trend in aviation: modern flyers want more control, speed, and reliability. With these upgrades, the airline responds to that demand with tech and thoughtful design.
Let’s break down what’s changing — and why it matters for travelers.
First, Lufthansa’s digital ecosystem is getting a serious boost.
For years, Lufthansa has promoted its mobile app as the go-to tool for trip management. Now, it’s adding even more control to passengers’ fingertips.
Need to rebook a flight? You won’t have to call anyone. You can now rebook directly in the app and keep your seat reservation. If the new flight is cheaper, you get an automatic refund.
These aren’t just minor tweaks. They represent a shift toward autonomy and simplicity.
Travelers can also book special services online, including transporting sports equipment or flying with a pet. In the past, this required contacting support or checking in at the airport, but that’s no longer true.
Next up is an integration with Apple’s AirTag.
If you’ve ever arrived at your destination but your luggage didn’t, you know how frustrating it can be. Lufthansa wants to reduce that stress.
Lufthansa can help passengers find and recover luggage more efficiently by linking Apple Air Tags with its tracking system. It is one of the first major airline groups to embrace this tech widely.
AirTag users can now share their luggage location with Lufthansa’s customer support team. That means no more guessing games. If a bag is misplaced, the passenger and airline can track it in real-time.
That leads to faster recoveries. And fewer angry airport conversations.
Besides tech, Lufthansa is improving the airport experience itself.
This summer, all Lufthansa Group network airlines — including ITA Airways — will operate from the same terminal areas at Frankfurt and Munich airports.
ITA Airways has moved into Terminal 1 in Frankfurt and Terminal 2 in Munich.
What does this mean for flyers?
Simple. Faster, easier transfers between connecting flights.
Passengers won’t have to hop terminals or re-clear security, which means fewer missed connections and smoother travel days overall.
It’s a smart logistical move — especially during the peak travel season.
Now, here’s a perk that economy passengers will especially appreciate.
Lufthansa will begin offering free in-flight messaging on all long-haul flights, including economy class flights.
This change makes Lufthansa one of the few major global airlines to extend free messaging to all passengers, regardless of seat class.
You can keep connected with friends and family while flying over the Atlantic. Use apps like WhatsApp, Facebook Messenger, iMessage, or Telegram. Photos? You can send those, too.
Log in to the FlyNet portal using your Miles & More service number or Lufthansa Travel ID to access this. Once connected, messaging is completely free.
However, full Wi-Fi browsing costs extra—unless you’re flying first class, in which case unlimited browsing is part of the experience.
This messaging upgrade reflects how important connectivity is, even at 30,000 feet.
It’s not just about convenience. For many, staying connected reduces travel anxiety. For others, it’s a simple joy.
From a business angle, it also keeps Lufthansa competitive with other top-tier global airlines. Flyers have more options than ever, and these perks could sway undecided travelers.
But Lufthansa isn’t stopping there.
The airline also recently won “Best Airline App” at the 2024 World Aviation Festival, which validates its digital-first strategy.
The airline’s commitment to mobile tools goes beyond convenience. It’s part of a bigger mission to reduce wait times, streamline communication, and reduce in-person bottlenecks.
As travel volume continues to grow globally, these tools may become essential.
Still, not all upgrades are digital.
At Lufthansa’s key hubs, the physical infrastructure is evolving to speed up transfers and gate changes. Terminal changes may seem minor, but they can be game-changers for frequent flyers or those with tight layovers.
Lufthansa is also expanding digital ID features for frequent flyers as part of its summer push. Using facial recognition, some passengers can breeze through embarking without presenting a passport or a boarding pass.
Though not yet widespread, this trial program shows Lufthansa’s interest in frictionless flying.
All these upgrades come as airlines worldwide prepare for record travel numbers this summer.
Lufthansa isn’t alone in investing in better passenger experiences. But it’s one of the few focusing so profoundly on traveler control and autonomy.
At its core, this summer rollout is about one thing: making flying more manageable.
These upgrades address real needs, whether you’re tracking your bag with an AirTag, skipping terminal switches, or chatting with your family mid-flight.
While rolling out across Lufthansa Group Airlines, their impact could ripple through the industry. Competitors are watching and may be forced to follow.
For now, though, Lufthansa flyers enjoy the future of flying today.
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About the author
Imran Hassan is a Travel Correspondent at DbdPost.com, specializing in uncovering the vibrant intersection of travel, food, culture, and drinks. With a keen eye for detail and a passion for storytelling, Imran brings unique experiences and flavors from around the globe to inspire and inform readers.
