In today’s fast-paced media world, radio remains a trusted companion. Eight in ten Canadians still tune in weekly, spending an average of 13 hours listening.
Why Canadians Still Love Radio
Radio connects people through local and relevant content. Despite streaming options, listeners find comfort in traditional programming. It keeps them informed and entertained.
CBC/Radio-Canada leads the way in trust and loyalty. Its programs dominate across Canada, proving its deep connection with listeners. Public broadcasters excel where reliability matters most.
CBC Radio One dominates morning slots in 14 of 17 measured markets. Listeners rely on these shows to start their day informed. The shows mix news, analysis, and stories that resonate locally.
Local stations continue to outperform competitors. Twelve out of 17 rank as the most listened-to in their regions. Standout markets include Victoria, Kelowna, Regina, and Winnipeg.
Ottawa-Gatineau shows exceptional growth. Along with London and Sherbrooke, it recorded its highest audience numbers ever. These milestones highlight CBC’s ongoing influence.
This growth is further complemented by CBC Radio-Canada’s expanding digital presence, evidenced by a significant increase in TikTok subscribers. This showcases the station’s ability to engage younger audiences and adapt to evolving media consumption trends.
In English-speaking areas, CBC Radio One dominates. Its local morning shows rank first in Vancouver, Calgary, and Edmonton. Toronto and Montreal also showcase substantial numbers, ranking first and second.
CBC Music is showing growing success. This season saw its highest audience share, and its diverse playlists keep listeners returning week after week.
Radio-Canada’s Success Story
Radio Canada also enjoys remarkable achievements. ICI PREMIÈRE and ICI MUSIQUE rank high in Montreal. Their combined shares reach impressive peaks, attracting dedicated listeners.
Listeners tune in for an average of over five hours weekly, an engagement unmatched by other regional stations. Radio Canada’s focus on cultural relevance draws strong loyalty.
ICI PREMIÈRE broadcasts the majority of top-rated shows in Montreal. Five of the top six most-listened-to programs air on this station. Nine of the top 15 programs also belong to ICI PREMIÈRE.
Its success stems from knowing its audience well. Francophone listeners appreciate its mix of news, culture, and entertainment. It creates a unique space that other networks cannot replicate.
CBC/Radio-Canada’s edge lies in its adaptability. It consistently delivers high-quality, relevant programming. In a noisy media world, people value reliable journalism and curated content.
Public broadcasters stay ahead by focusing on their strengths. Trust, storytelling, and community engagement are essential, and their success reflects their commitment to these principles.
Traditional radio thrives because it connects directly with people. CBC/Radio-Canada bridges local stories with national conversations. Its focus remains on creating meaningful content.
Advanced technology and a skilled team dedicated to delivering high-quality, engaging broadcasts that resonate with audiences nationwide make this possible.
Digital media may rise, but radio’s impact endures. Canadians value accessibility and dependable content, which ensures that public broadcasters remain vital in their daily lives.
As the Numeris report shows, CBC/Radio-Canada continues to dominate. Its achievements highlight the enduring power of radio in modern Canada. Listeners keep coming back for trusted news, music, and culture.
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About the author
Sarika Patel is an Associate Writer at DbdPost, where she combines her keen research skills and clear storytelling to create engaging, informative digital content. With a background in journalism, Sarika is passionate about uncovering unique insights and helping readers navigate a wide range of topics. Outside of work, she enjoys exploring new places, indulging in a good book, and sharing her love of learning with others.
