LG Electronics stuns visitors at CES 2025 with an impressive vision for smart living. This year’s theme captures attention immediately. It reads, “Life’s Good 24/7 with Affectionate Intelligence.”
LG believes technology should support people every hour, including dawn, midday, afternoon, and late night. Their booth design seamlessly follows this concept.
Attendees first encounter a massive semi-circular structure at the entrance. It features LG’s Kinetic LED Media Art. This display grabs attention with synchronized visuals and motions.
Each kinetic movement aligns with music or video in real-time. LG offers a total solution for commercial clients, including design, installation, and ongoing services.
LG emphasizes “Space-as-a-Service” through several thematic zones. The booth includes areas representing morning, noon, afternoon, evening, and night. These zones demonstrate AI’s role in daily routines.
Dawn to Daytime: AI-Powered Transitions
Early risers can explore the “Rise & Shine” zone. This environment focuses on LG’s Affectionate Intelligence in the home and uses the On-device AI Hub to keep data secure.
Face and voice recognition greet sleepers upon waking. The bedroom adjusts lights and temperature instantly. Based on sleep quality, it also offers health insights.
LG Shield prevents data leaks, allowing users to remain confident about their privacy. The system actively monitors for threats without compromising convenience.
Morning commutes shift to the “Connect & Cruise” zone. LG introduces Vision AI mobility concepts for vehicles. This system detects driver alertness and adjusts cabin settings.
Drivers experience safer journeys because AI prompts timely feedback and streams personalized content, such as music, news, or route suggestions.
At midday, productivity takes center stage in the “Work & Create” zone. Professionals see the LG Gram Pro 2-in-1, which supports multitasking with intuitive AI features.
LG also exhibits the CreateBoard for collaborative meetings. It quickly draws data from multiple sources and provides insights with minimal user effort.
Nearby, gamers find their haven in the “Gear up & Game” area. ThinQ ON synchronizes multiple IoT devices with a single command. This setup optimizes screens, lighting, and console settings.
Visitors try the LG UltraGear OLED Bendable Gaming Monitor. It adjusts curvature for added immersion, and this level of personalization remains central to LG’s AI approach.
Afternoons at the booth bring the “Inspire & Innovate” experience. LG Labs Studio displays solutions for creative minds, including modular systems for mobile entertainment and wellness.
The MX platform shows a flexible way to configure vehicle cabins. It merges LG’s hardware and AI capabilities, enabling instant office, lounge, or multimedia setups.
LG’s multimodal AI model, EXAONE, powers vibrant visuals throughout. It draws knowledge from 350 million license-free images and produces unique scenery with prompts like “gentle breeze” or “cozy, serene atmosphere.”
Evening Impressions and a Greener Outlook
Later in the day, visitors enter the “Curate & Elevate” zone, which showcases luxurious home living. AI-driven products coexist with premium furniture and refined decor.
This section features the LG Signature OLED T with a transparent screen. It is paired with clear furniture from Kartell, highlighting its sophisticated design and futuristic technology.
The second-generation LG SIGNATURE lineup steals the show. It includes a 4-door French-door refrigerator with an OLED door panel that reveals stored items without opening.
LG partners with Molteni&C to illustrate sleek interior design. The brand’s motto, “Live Beyond,” guides this arrangement. Each product transforms everyday tasks into artful experiences.
In the evening area, visitors see a breathtaking kinetic chandelier. It features 28 transparent OLED T units, which open or close in perfect harmony with the lighting.
Attendees watch immersive visuals, such as Cloud Bloom and Aquarium sequences. AI choreographs the movement with changing lights. This synergy captivates onlookers from every angle.
Further along, music lovers explore the “Dive & Vibe” section. LG’s 2025 XBOOM speakers boast AI calibration. They analyze a space to optimize sound and lighting.
Finally, the “Escape & Immerse” zone celebrates LG’s α11 AI processor and webOS platform. A hidden door leads to a cinematic lounge, where attendees sample personalized TV content and advanced voice recognition.
The system recognizes each person’s taste and adjusts settings automatically. It instantly tailors pictures, sounds, and recommendations, elevating nightly relaxation to a new standard.
LG reminds everyone that sustainability remains a top priority. Trees throughout the booth symbolize environmental goals, such as energy efficiency, carbon neutrality, and a sustainable product cycle.
Visitors find the Comfort Kit Tree and the Sustainable Exhibition History Tree. They also see the Energy Tree and the Global Carbon Neutrality Tree. These sculptures underline LG’s commitment to greener practices.
LG invests heavily in ethical innovation. The brand recognizes that progress must benefit society, and this philosophy informs every design choice and AI enhancement.
CES 2025 attendees walk away with a clear message: Technology can be personal, responsive, and caring, and it can also be gentle on the planet.
LG’s Affectionate Intelligence doesn’t focus solely on devices. It caters to better living experiences, including comfort, productivity, and entertainment.
This booth offers something unique to travelers, families, and creatives. Each zone reveals practical solutions for modern challenges, and every demonstration emphasizes active engagement.
LG’s Kinetic LED Media Art greets visitors with bold visuals and muscular motion. AI-based solutions guide them every step, and sustainability anchors the entire exhibit.
Home appliances learn user preferences and adapt over time. Vehicles predict occupant needs. Offices transform routine tasks into efficient, enjoyable moments.
LG fosters trust by securing personal data through LG Shield. The company is strongly dedicated to user privacy, contrasting with many open-cloud AI systems.
In a final flourish, the booth’s mesmerizing chandelier is a creative masterpiece. Its interplay of transparency and color stirs the imagination. This piece symbolizes where art meets technology.
Visitors to CES 2025 exited with a sense of hope. AI can enrich daily life without intruding on privacy, and LG proves it can also promote sustainability.
The future of home, office, and on-the-go life looks bright. LG’s “Life’s Good 24/7 with Affectionate Intelligence” captures a new technological era prioritizing empathy, resilience, and responsible development.
In this future, convenience coexists with environmental stewardship. People stay connected across every space and time. LG’s booth proves that technology serves humans, not vice versa.
Expect more from LG in the months ahead. The brand’s vision suggests ongoing growth and collaboration. CES 2025 may conclude soon, but its inspiration endures.
- 107shares
- Facebook Messenger
About the author
Driven to stay up-to-date with the latest technological advances, Harry Evans is an enthusiastic computer science B.Sc graduate and tech specialist with a wealth of experience in technical support, IT process analysis, and quantitative research. His expertise explores how various technology tools can effectively solve complex issues and create distinct solutions through data-driven processes. Additionally, he is passionate about educating others on the best ways to use these new technologies.
