ASUS soared to new heights at CES 2025. The brand revealed a bold lineup of AI-driven devices.
Attendees flocked to the “Always Incredible” showcase in Las Vegas. There, they witnessed groundbreaking tech that prioritizes sustainability and innovation.
Samson Hu, ASUS co-CEO, addressed a global audience and praised the company’s mission to make AI truly accessible.
He also underscored the democratization of advanced technology. This approach brings productivity tools to every consumer.
Mark Linton from Microsoft joined the stage. He celebrated ASUS’s readiness to drive Copilot+ adoption on Windows 11.
He emphasized that Copilot+ laptops deliver unmatched speed and intelligence. He said that now is the ideal time to upgrade, especially with Windows 10 support winding down.
CES visitors marveled at these devices in The Venetian Expo, Meeting Room #3102. They also experienced exclusive demos of new ASUS innovations.
Revolutionary AI-Driven Laptops
ASUS created a significant buzz with the Zenbook A14, the lightest Copilot+ laptop in the world.
Its chassis weighs under 2.5 lbs. It still achieves up to 32 hours of battery life.
ASUS constructed the A14 from proprietary Ceraluminum. This ceramic-aluminum alloy resists fingerprints, scratches, and wear.
Users tested advanced AI features on the A14. They explored real-time captioning and clever image editing in Paint.
Qualcomm’s Snapdragon X Series processors power these new laptops. They support advanced capabilities through a Hexagon NPU that delivers up to 45 TOPS.
Vivobook 14 and 16 devices offer a similarly compelling experience. They bring Copilot+ power at more affordable price points.
Moreover, these Vivobooks integrate the Microsoft Pluton security processor, a hardware solution that elevates data protection and user safety.
Certain Vivobook 14 and 16 models also offer AMD Ryzen AI options, which provide extra variety to those who prefer an AMD platform.
Zenbook DUO then redefined productivity with dual 14-inch 3K OLED touchscreens. Its detachable keyboard and lay-flat hinge unlock several usage modes.
Creative users praised Zenbook DUO’s multitouch gestures. They gained smartphone-like control when resizing windows or launching on-screen utilities.
Zenbook 14 is focused on premium design and nimble performance. Its all-metal chassis weighs a mere 2.82 lbs.
Shoppers can configure the Zenbook 14 with Intel Core Ultra Series or AMD Ryzen AI 300 Series. They also gain up to 32GB LPDDR5X RAM for smooth multitasking.
Vivobook Pro 15 claimed a different spotlight. It caters to gamers and creatives who want NVIDIA GeForce RTX 4050 graphics.
ASUS paired that GPU with an Intel Core Ultra 9 285H processor. The machine also offers 24GB LPDDR5x RAM and 1TB of SSD storage.
The Vivobook S Series combines a simple design with firm performance. Buyers can choose new Intel or AMD options.
These devices feature Wi-Fi 7 connectivity, and ASUS Lumina OLED displays. Dolby Atmos audio further enhances the user experience.
Desktop Solutions and Business Innovation
ASUS also expanded its V Series for home and lifestyle use. V400 AiO models arrive in 24-inch or 27-inch designs.
They take minimal space and blend easily into modern interiors. The slim build also keeps things surprisingly light.
V500 Mini Tower supports up to Intel Core i7-13620H processors. Buyers can add NVIDIA GeForce RTX graphics for gaming or high-intensity work.
These desktops can operate quietly at idle. Some even drop to 0dB with fan-stop technology during light tasks.
Business customers found more reasons to celebrate. ASUS ExpertBook B5 and B3 deliver unrivaled customization and security.
Their intense focus on manageability targets government and enterprise clients. Companies can order them with Intel vPro CPUs, discrete TPM, and dual SSD setups.
ExpertBook B5 also includes ASUS’s Digital Product Passport feature. This feature provides transparent product data, such as repair history, sustainability information, and carbon footprints.
IT teams applauded the easy fleet management. The laptops integrate ASUS Business Manager and ASUS Control Center.
ExpertBook P Series offered an affordable SMB solution. It includes laptops, AiOs, and desktops for small businesses that crave reliable performance.
ExpertBook P3 suits traveling professionals who need AI features. Meanwhile, ExpertBook P1 meets administrators’ expectations for everyday office needs.
ExpertCenter P400 AiO merges a sleek design with superb power. It handles heavy applications through Intel Core i7-13620H processors.
Users can opt for touch-display versions, which are perfect for creative tasks. Thanks to a unified chassis, they also enjoy less cable clutter.
ExpertCenter P500 Mini Tower is a robust desktop that combines advanced thermal solutions with a proven all-solid capacitor design.
These innovations reflect ASUS’s enduring commitment to sustainability. The brand uses eco-friendly materials and efficient manufacturing processes.
ASUS also sees an urgent need to reduce e-waste. Many devices in this range meet strict RoHS and EPEAT criteria.
In addition, ASUS designs solutions that last longer. This approach addresses modern environmental concerns.
Many products in this lineup will ship in Q1 2025, and some specialized configurations will follow in the year’s first half.
Prices vary but start at $699.99 for certain Vivobook 14/16 laptops. Zenbook models can top \$1600 for advanced features.
Retailers include the ASUS Store, Best Buy, Amazon, Costco, Staples, and Walmart. Consumers can check official channels for more details.
Shoppers can explore each device’s power, portability, and security features. They can also find distinct designs ranging from refined to vibrant.
Critics praised ASUS’s approach at CES 2025. Tech insiders say the company offers a formidable suite of AI-enhanced products.
Analysts predicted strong growth for ASUS in the AI segment, citing the brand’s strategic hardware and software partnerships.
CES attendees departed with evident enthusiasm. Many left with plans to upgrade their workstations or personal laptops soon.
ASUS charted a bold direction that merges innovation and eco-awareness. The public responded with curiosity and excitement.
This momentum will likely increase with further software updates. ASUS teased future enhancements for Windows Copilot+ experiences.
Consumers and enterprises now see how AI can simplify their tasks. ASUS delivered that vision through accessible products at every price point.
More users will discover these pioneering devices in the coming months. CES 2025 proved the ideal stage for ASUS’s forward-looking roadmap.
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About the author
Christopher Brooks is a computer and information researcher with a passion for advancing digital technologies. He holds a Master's Degree in Computer Science from MIT and has been applying his knowledge to further the fields of cyber security, consumer electronics, artificial intelligence, data science, and more. In his free time, Christopher enjoys biking and hiking.
