Krafton has launched a significant collaboration with rising K-pop sensation BABYMONSTER to mark the 7th anniversary of Battleground Mobile.
This limited-time event began on March 21 and will continue through May 7, 2025. It brings a fresh wave of K-pop energy directly into the gaming world.
For Krafton, this is more than a simple celebration. It’s a strategic blend of two global powerhouses—mobile gaming and K-pop. It’s also a first for BABYMONSTER, which is stepping into the gaming scene for the very first time.
This collaboration is designed to be immersive. Throughout the game, players will find themed content, exclusive rewards, interactive features, and direct fan engagement opportunities.
It’s a full-blown festival inside Battleground Mobile—built around the unique charisma of BABYMONSTER.
The event is rich with new in-game experiences. Players can dive into updated versions of the Erangel and Londo maps. These familiar environments now feature vibrant touches inspired by BABYMONSTER’s identity.
One of the standout features is the video bus. This mobile unit appears in some regions of the map. Players who approach it can watch short video messages recorded by its members.
These moments make the gameplay feel more personal. They add a layer of connection between fans and the idols. Plus, after watching, players receive special rewards.
Next, there’s the BABYMONSTER photo zone. These are unique locations inside the game where players can pose with virtual versions of the group members.
You can choose poses, take snapshots, and save your favorite in-game memories.
These zones aren’t just for aesthetics. They reflect BABYMONSTER’s emotional tone and visual style. They’re artistic, interactive, and designed with fans in mind.
But that’s not all. Krafton also integrated BABYMONSTER’s music directly into the game. Players can equip a virtual music player to hear the group’s songs during matches.
Now, you can battle to the beat of “DRIP”—BABYMONSTER’s hit track from their debut full-length album. More than just a soundtrack, it creates a unique rhythm and emotional beat.
To make it even more dynamic, Krafton added a special emote. This animation replicates the choreography from “DRIP.” Players can use it after victories to express themselves with BABYMONSTER’s signature moves.
These additions turn standard gameplay into a celebration. Even the most minor win feels like a moment on stage. It blends virtual battles with real-world pop culture.
Personalized items are also available. Krafton introduced new My Room sketch gift items featuring BABYMONSTER’s distinct design. These let players decorate their in-game space with exclusive content.
These items feel authentic to the group’s identity. Each one offers a little piece of the BABYMONSTER brand. The attention to detail, whether in artwork, colors, or styling, is evident.
The event also includes mission-based rewards. Players can complete tasks, collect points, and unlock limited-edition content, including skins, decorations, and collectibles that will not be available once the event ends.
That sense of exclusivity drives engagement. Fans and players have strong incentives to log in daily, and completing missions becomes a priority, not just an option.
The blend of gameplay, rewards, and idol interactions is deeply engaging. It brings fandom into the game space in an organic, meaningful way. And for BABYMONSTER, it’s a milestone.
It marks their first global gaming collaboration. It’s a significant step for a group that began its journey only recently but has already taken the world by storm.
BABYMONSTER is YG Entertainment’s latest girl group. The group features seven members: Luca, Parita, Asa, Ahyeon, Lami, Laura, and Chiquita.
They debuted with the full-length album DRIP, which immediately gained traction globally. Their vocals, choreography, and production quality earned praise from both critics and fans. Soon after, they launched their first world tour.
That tour helped solidify their place as one of the most anticipated “monster rookies” in K-pop. They’ve gained attention not just for their talent but also for their global mindset.
Now, with Battleground Mobile, they’re entering yet another space—interactive entertainment.
This move highlights a growing trend. Entertainment brands are no longer limited to one medium. Artists are expanding into digital worlds, games, and virtual spaces.
Gaming companies are doing the same. They’re looking for new ways to attract diverse audiences and reach people who might never have picked up a game through collaborations like this one.
It’s not just about numbers—it’s about connection. Fans who already follow BABYMONSTER now have a reason to engage with Battleground Mobile. Meanwhile, longtime players get a fresh experience backed by cultural relevance.
Krafton is aware of the opportunity. The company designed this event to be interactive, rewarding, and visually rich. It isn’t a background theme—it’s a centerpiece event.
The collaboration reflects a broader shift in how games and music interact. Rather than staying separate, they now overlap in ways that feel natural.
For BABYMONSTER, this partnership adds another layer to their growing portfolio. It shows that they’re not just performers—they’re digital-era icons. Their image, voice, and energy now live inside one of the world’s most-played mobile games.
The benefits for Krafton are just as precise. This collaboration reaffirms Battleground Mobile’s place at the center of pop culture. The game is evolving, expanding, and staying relevant even after seven years.
While the event only lasts until May 7, the impact may last much longer. Fans will remember these moments. Krafton and BABYMONSTER will likely build on this success in the future.
Looking ahead, this could pave the way for even more artist-game partnerships. We may see other groups or solo acts follow suit. It’s a model that works, and it’s only gaining momentum.
Meanwhile, players have plenty to explore. Whether you’re here for the battles or the music, the experience is unforgettable. It’s not just a game update—it’s a full-scale event.
Ultimately, the BABYMONSTER collaboration brings new energy to Battleground Mobile. It celebrates the past seven years while pointing toward the future.
- 107shares
- Facebook Messenger
About the author
Christopher Brooks is a computer and information researcher with a passion for advancing digital technologies. He holds a Master's Degree in Computer Science from MIT and has been applying his knowledge to further the fields of cyber security, consumer electronics, artificial intelligence, data science, and more. In his free time, Christopher enjoys biking and hiking.
