Frontier Airlines recently introduced a new promotion called “Be The Friend with Free Benefits.” It promises more than discounted flights—it offers a package of free upgrades designed to enhance the experience for travelers and their companions.
This initiative provides several complimentary perks. Passengers receive free carry-on luggage, which typically costs extra with budget airlines.
In addition, travelers can freely select their seats, eliminating one of the more common travel frustrations.
Flight flexibility is also part of the deal. The promotion includes free flight changes, allowing travelers to adjust their plans without facing hefty fees. This benefit mainly attracts those who value freedom and spontaneity when booking trips.
There’s also a limited-time bonus. Customers who book flights before March 24, 2025, can score an additional perk — one free checked bag. This offer applies to flights departing between May 28 and August 18.
To qualify for the free checked bag, passengers must enter the “FREE BAG” promo code at checkout. That small step unlocks meaningful savings, especially for families or longer trips where packing light isn’t an option.
This campaign arrives during a time of change in the airline industry. Travelers are more cost-conscious than ever but still want comfort and convenience.
Airlines have responded with mixed strategies, often charging more for essential services.
In contrast, Frontier is leaning into value. Instead of adding fees, the airline is rolling back some of the most frustrating charges. This approach could win favor among passengers tired of hidden costs and last-minute fees.
Meanwhile, some major competitors are heading in the opposite direction. Recent changes in baggage policies from other airlines have sparked backlash.
Frontier’s campaign positions itself as a more generous and transparent option. It aims to be the go-to choice for travelers who want more included in their base fare.
The structure of this promotion is also clever. Instead of benefiting only the traveler, the campaign encourages group booking. Passengers who bring friends or family also pass along the perks, making people more likely to book together.
This tactic could significantly boost passenger volume. Larger groups mean higher ticket sales. It also fosters positive word-of-mouth from people who feel they received real value.
From a business perspective, it’s a smart move. Frontier stands to gain customer loyalty while also increasing revenue. At the same time, it differentiates itself from competitors that are eliminating benefits.
The offer’s simplicity also plays a role. There are no confusing tiers or complicated sign-ups. Travelers book a flight, enter a code, and instantly enjoy the benefits.
This direct approach appeals to casual travelers. It eliminates the need to enroll in loyalty programs or pay extra for upgrades. Everything is included upfront.
Moreover, Frontier’s decision to promote this deal during the summer travel window is strategic. May through August is one of the busiest travel seasons, during which people take vacations, visit family, and attend events.
By offering these perks during that window, Frontier positions itself as the best choice for summer travel. The value-added benefits will likely sway budget-conscious travelers to decide between multiple carriers.
Additionally, the emphasis on free flight changes appeals to another growing trend. Flexibility is a significant priority in post-pandemic travel, and many people want the ability to change plans without penalties.
Frontier is listening to those demands. Instead of punishing flexibility, the airline is rewarding it. It makes booking easier for travelers without worrying about changing their plans later.
It’s also worth noting that Frontier has built its brand on affordability. This promotion builds on that image but adds a layer of service. For a budget airline, that combination can be a powerful differentiator.
Typically, travelers expect to sacrifice comfort or flexibility when choosing the cheapest flight. With this offer, Frontier suggests that passengers don’t have to settle. They can pay less and still enjoy extra services.
The campaign also doubles as a marketing play. Inviting travelers to “Be The Friend with Free Benefits” encourages social sharing, and people who take advantage of the promotion are likely to tell others.
It creates organic buzz and reinforces the value proposition. It also helps spread awareness without relying solely on traditional advertising.
At the same time, Frontier is making a broader statement about airline pricing. The campaign challenges the trend of airlines removing customer perks. Instead, Frontier adds them back — and loudly.
The result is a more customer-friendly experience. Travelers feel seen, and they get a break from the usual nickel-and-dime approach.
If this campaign succeeds, other airlines could reconsider their policies. Frontier may be setting a new standard for budget travel. Competitors must decide whether to match the offer or risk losing market share.
Of course, promotions alone don’t guarantee long-term loyalty. But they do get travelers in the door. If the in-flight experience matches the promotional promise, Frontier could retain those customers for future trips.
It’s also a test of consumer priorities. Airlines often assume travelers only care about price. Frontier is betting they care about value, which means more than a cheap fare.
This difference matters. A low price with no benefits often leads to frustration. A competitive price that includes thoughtful extras creates satisfaction and repeat business.
Frontier understands this distinction. Its campaign blends low fares with meaningful benefits. That’s a formula with strong appeal.
Whether the airline sustains this model in the long term remains to be seen. But in the short term, the move feels refreshing. It restores a sense of value that many flyers have missed.
At a time when travelers are watching every dollar, Frontier’s offer stands out. It provides accurate, valuable perks without added hassle. And it does so in a way that feels both generous and practical.
Travelers don’t expect that from budget airlines, but they should. If Frontier continues on this path, it might redefine what “low-cost carrier” means.
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About the author
Adi Abbas is a Travel Correspondent at DbdPost.com, exploring captivating destinations and uncovering unique travel experiences. With a passion for storytelling, Adi shares insightful tips, cultural highlights, and expert advice to inspire and guide travelers worldwide.
