Reebok has announced a new partnership with the Women’s National Basketball Association (WNBA). This multi-year deal makes Reebok an authorized footwear supplier for the league.
The collaboration aims to inspire young athletes and elevate women’s basketball.
Reebok is making bold moves to reclaim its influence in basketball. The brand’s ambition became apparent in 2021, when it named Shaquille O’Neal and Allen Iverson to lead its basketball division.
Soon after, Reebok signed rising star Angel Reese. Reese is not only a basketball talent but also a fashion icon.
“It’s an exciting time for Reebok, the WNBA, and basketball overall,” said O’Neal.
He highlighted the brand’s commitment to the sport’s growth. The partnership with the WNBA will focus on products, players, and fan engagement.
“The WNBA continues to grow with iconic brands,” Colie Edison, WNBA Chief Growth Officer said.
Edison believes this collaboration will inspire the next generation and create new opportunities to connect with fans.
Reebok and the WNBA will develop content to engage audiences. It includes spotlighting players like Angel Reese and Lexie Brown.
Angel Reese Drives Reebok’s Basketball Vision
Angel Reese is a central figure in Reebok’s basketball strategy. This past summer, she launched her first collection, Reebok by Angel, which introduced the new performance shoe Engine A.
In October, Reese signed a multi-year extension with Reebok and announced plans for her signature shoe, which will be released in 2026. It makes Reese the only second WNBA player to have a Reebok signature sneaker.
Reese’s influence extends beyond her court skills. In November, she starred in Reebok’s global campaign, “Sport is Everything.” The campaign features athletes and artists who embody boldness and diversity.
Reebok has a long history of supporting women’s basketball. The brand began creating basketball shoes for women in the 1980s. In the 1990s, it sponsored successful collegiate teams.
In 1997, Reebok gave Rebecca Lobo her signature shoe, a milestone for women’s sports.
By the early 2000s, Reebok expanded its reach. It partnered with leagues like the ABL, NBA, and WNBA. In 2002, it sponsored the first women’s high school All-American game. These efforts showcased its dedication to the sport.
Expanding the Legacy with Global Impact
Today, Reebok supports basketball globally. It partners with leagues in the UK and Australia, and the WNBA partnership strengthens its global basketball strategy.
Reese expressed her excitement about the collaboration. She values the brand’s advocacy for women in sports.
“Reebok has been an amazing partner,” she said.
Reebok’s history fuels its commitment to the future. The partnership aims to empower athletes and fans alike. The WNBA and Reebok plan to elevate women’s basketball to new heights.
This collaboration represents more than a business deal. It is a statement of shared values. Both organizations strive to inspire and engage. With bold ideas and a shared vision, the future looks bright.
This partnership creates opportunities for fans and athletes. Reebok and the WNBA are ready to redefine basketball. Their combined efforts will inspire a new generation of players and supporters.
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About the author
Kendrick Turner is an experienced journalist and senior contributor with over a decade of expertise in politics, social justice, culture, and global affairs. A Howard University graduate, he is committed to amplifying underrepresented voices and fostering meaningful conversations through his reporting.
