Sony Pictures Entertainment (SPE), IMAX Corporation, Mercedes-Benz, and DTS, Inc., a subsidiary of Xperi Inc., have revolutionized in-car entertainment.
With RIDEVU, their new in-car entertainment service, passengers can now enjoy a cinematic experience on the go. The collaboration blends premium content with cutting-edge automotive technology.
RIDEVU became available in select markets, transforming in-vehicle entertainment. Passengers could access IMAX Enhanced® movies, including titles like Spider-Man: No Way Home and Venom: The Last Dance.
The service provided an immersive experience with IMAX’s expanded aspect ratio and DTS:X sound.
Immersive and Personalized In-Car Entertainment
RIDEVU brought the most extensive catalog of IMAX-enhanced movies to vehicles. Passengers could watch movies on built-in screens or mobile devices.
The company offered hours of entertainment with the flexibility to buy, rent, or stream.
The Screen Manager feature enhanced usability. Users controlled playback across up to six screens from the central display, enabling individual or shared viewing experiences for all passengers.
Drivers accessed the service while parked. Meanwhile, front and rear passengers enjoyed uninterrupted content during trips.
Multiple language options ensured accessibility for a global audience.
RIDEVU became available in the United States, Canada, Japan, the United Kingdom, Ireland, and Germany. Mercedes-Benz was the first automotive partner to integrate this technology; other manufacturers were expected to follow soon.
Seamless Integration and Industry Leadership
Sony Pictures Entertainment, IMAX, and DTS joined forces to develop RIDEVU. Each partner contributed their expertise to create a unique entertainment service.
The result was a premium offering that set a new standard for in-car entertainment.
IMAX Enhanced content replicated the theater experience in vehicles. Passengers enjoyed stunning visuals and immersive sound while traveling.
DTS:X technology complemented the visuals with superior audio quality.
Mercedes-Benz customers benefited from this innovative feature. The collaboration aligned with the automaker’s focus on luxury and advanced technology and redefined the entertainment options available in premium vehicles.
RIDEVU seamlessly integrated with Mercedes-Benz models. The system used the latest MBUX infotainment technology for a smooth user experience, representing a significant leap forward for in-car entertainment systems.
At CES in Las Vegas, attendees experienced RIDEVU firsthand. Visitors explored its capabilities at Xperi’s booth. Mercedes-Benz E-Class models equipped with RIDEVU demonstrated the system’s full potential.
RIDEVU’s Screen Manager made controlling content simple and intuitive. Passengers used it to switch between individual or shared viewing. The flexibility ensured everyone could enjoy their preferred entertainment.
Up to six screens could be synchronized or used independently. Passengers in different seats could watch different movies simultaneously, or everyone could enjoy the same content together.
The service supports both iOS and Android devices. This compatibility allows users to bring their devices into the experience and ensures seamless platform integration.
Drivers enjoyed RIDEVU’s content while parked, making long waits or rest breaks more enjoyable. Passengers watched movies throughout the journey without interruptions.
The inclusion of multiple dubbed language options made the service accessible worldwide. It catered to diverse audiences with varying language preferences, ensuring the RIDEVU service’s global reach.
RIDEVU offered something for everyone. From solo travelers to families, it elevated the in-car experience. Its unique characteristics distinguish it from conventional entertainment systems.
The partnership between SPE, IMAX, and DTS showcased what was possible when leaders in their fields collaborated. RIDEVU delivered a theater-like experience in a vehicle, redefining entertainment during travel.
Mercedes-Benz’s involvement elevated the brand’s reputation for innovation, and other automakers were likely to follow its lead. RIDEVU’s success set a new industry standard.
As RIDEVU expanded to more markets, its impact grew. It demonstrated the potential for integrating premium content with advanced technology. This combination created a unique value for consumers.
Attendees at CES saw RIDEVU in action. Xperi’s booth featured Mercedes-Benz models showcasing the service. Visitors experienced the seamless integration of entertainment and technology firsthand.
RIDEVU represented the future of travel entertainment. It combined premium content, advanced technology, and user-friendly features, making it a game-changer for consumers and the automotive industry.
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About the author
Raju Chopra is a Senior Contributor at DbdPost, specializing in crafting well-researched and insightful digital content. With extensive experience in journalism and digital publishing, Raju is known for his meticulous attention to detail and his ability to present complex ideas in an engaging, reader-friendly manner. His work reflects a commitment to accuracy and delivering value to his audience, making him a trusted voice in the digital space.Â
