Under Armour is expanding its investment in women’s basketball. The brand has signed Nika Mühl, a standout point guard with the Seattle Storm.
This multi-year partnership highlights Under Armour’s commitment to supporting rising talent in the WNBA.
Mühl is known for her leadership, defense, and playmaking skills. She made history at the University of Connecticut, setting the school’s all-time assist record.
Her 686 assists and two BIG EAST Defensive Player of the Year awards cemented her legacy.
She faced challenges along the way. Injuries tested her resilience, but she pushed forward. Her determination now fuels her professional career.
The Seattle Storm selected her 14th overall in the 2024 WNBA Draft. Shortly after, she suffered an ACL injury, sidelining her for recovery. Despite this setback, her presence in the league is growing.
Even off the court, brands have taken notice. Mühl’s influence extends beyond basketball, making her a valuable partner for companies like Under Armour. Her work ethic and style set her apart.
Her connection with Under Armour started at Kelsey Plum’s Dawg Class. The camp helps elite college guards prepare for professional basketball. There, she gained exposure to Under Armour’s dedication to athlete development.
“It’s so much more than just the logo; It’s an entire community that shares my values,” Mühl said about joining Under Armour.
Mühl will be an ambassador for the brand. She will help develop young athletes and shape Under Armour’s role in women’s basketball, and her influence will go beyond endorsements.
Beyond her court skills, Mühl is a fashion icon. In October 2024, GQ named her the “Most Stylish WNBA Player.” Her sense of style complements her competitive spirit.
Under Armour’s WNBA roster already includes several high-profile players, including Kelsey Plum, Marina Mabrey, Diamond Miller, and Laeticia Amihere. Mühl’s addition strengthens the brand’s presence in women’s basketball.
Under Armour is pushing women’s sports more. The WNBA is rapidly growing in viewership, sponsorships, and fan engagement, and more brands recognize the league’s potential.
Mühl is part of this changing landscape. Companies want to align with young athletes who connect with fans; her impact goes beyond the game.
Her story is one of perseverance, leadership, and evolution. She continues to work toward recovery and remains a key part of Under Armour’s vision.
Her role will likely extend into mentorship and product development. She wants to help shape the future of women’s basketball, and this partnership gives her the platform to do that.
Under Armour is shaping the sport’s future, too. It’s investing in talent that represents the next generation. Mühl is the latest athlete to join their mission.
As she embarks on this new journey, she has strong support. Under Armour believes in her potential. Together, they aim to make an impact both on and off the court.
- 107shares
- Facebook Messenger
About the author
Garry Hamm is a Senior Contributor at DbdPost, renowned for his expertise in producing well-researched and engaging digital content. With years of experience in journalism and digital storytelling, Garry excels at breaking down complex subjects into accessible, reader-friendly narratives. His dedication to accuracy and quality makes him a reliable and respected voice in the digital media landscape.
