HP is gearing up for NRF 2025 in New York City. The company will showcase groundbreaking retail technologies designed to elevate customer experiences.
This year, HP introduced two significant additions to its Engage portfolio—the HP Engage One Pro G2 and HP Engage Flex Mini G2.
These devices deliver on performance, security, and flexibility. HP is also spotlighting advancements in payment technology and sustainable solutions.
Together, these innovations reaffirm HP’s leadership in transforming the retail industry.
HP offers tailored solutions to address modern retail challenges. Its latest devices focus on improving efficiency, enhancing customer interactions, and simplifying operations.
Retailers attending NRF 2025 can expect to witness the next wave of retail technology innovation.
Cutting-Edge Design and Performance for Modern Retail Needs
The HP Engage One Pro G2 blends style, power, and durability into one sophisticated device. Its sleek design is ideal for high-traffic retail spaces, while its customizable options make it versatile.
Businesses can choose between three screen sizes, multiple operating systems, and peripherals.
A 14th-generation Intel processor powers the Engage One Pro G2 and offers up to Intel® Core™ i7, 64GB of DDR5 memory, and 8TB of NVMe M.2 SSD storage.
It ensures fast, reliable performance for demanding retail environments, and enhanced connectivity through Wi-Fi 7 makes it even more efficient.
The Engage One Pro G2 isn’t just about power—it’s also built for usability. Its innovative tilt-and-flip stand can include a customer-facing display, creating a more interactive shopping experience.
This thoughtful design also keeps counters organized and clutter-free.
Durability takes center stage. The device meets military-grade standards and is IP44-rated to resist dust and liquid intrusion.
With HP Wolf Security for Business, retailers gain protection against modern cybersecurity threats, ensuring safe and reliable operations.
The HP Engage Flex Mini G2 complements its larger sibling with a compact, space-saving design. This small device delivers excellent performance and is perfect for store checkouts, back-office tasks, and digital customer experiences.
It supports an Intel® Core™ Ultra 9 processor, 64GB memory, and 4TB PCIe NVMe storage.
Retailers can configure the Flex Mini G2 to suit their specific needs. Options for storage, ports, and operating systems make it flexible and adaptable.
Despite its size, it undergoes rigorous military-standard testing to ensure durability, supporting a five-year lifecycle and ten-year service life.
Revolutionizing Payments with SoftPOS Technology
HP is leading the charge in modernizing payment systems with SoftPOS technology. This innovation enables retailers to accept credit and debit card payments on NFC-enabled devices.
It eliminates the need for traditional payment terminals, creating more efficient checkout experiences.
SoftPOS technology seamlessly integrates into HP’s Engage portfolio. The Engage One Pro G2 and Engage Go are excellent examples of products featuring tap-to-pay functionality.
This solution simplifies transactions, making them faster and more convenient for customers and staff.
HP has partnered with Felix Payment Systems to make this a reality. Felix specializes in cloud-based payment solutions, transferring payment processing to the cloud.
It allows EMV-certified transactions on commercial off-the-shelf devices, improving flexibility and reducing costs.
Nebraska Furniture Mart (NFM) is the first adopter of this technology. NFM uses HP Engage Go mobile devices with Felix’s tap-to-pay system.
This setup allows sales staff to process payments anywhere in the store, enhancing the shopping experience.
“The Engage Go 10 is slim, lightweight, and fast. It delivers seamless tap-to-pay functionality with improved battery life and NFC capabilities.” Robyn Messerly, Chief Information Technology Officer at NFM, explains.
This approach reduces wait times and enhances customer satisfaction. Shoppers enjoy faster checkouts, while staff can focus on providing personalized service.
The solution aligns perfectly with modern expectations for convenience and efficiency.
A Glimpse into HP’s Broader Vision
Beyond hardware, HP is showcasing its commitment to innovation and sustainability. At NRF 2025, visitors can explore HP’s sustainable digital packaging and advancements in print technology.
These solutions support eco-friendly practices and reduce waste, aligning with global sustainability goals.
HP will also demonstrate AI-driven retail tools designed to deliver personalized shopper experiences. These technologies provide tailored options, balancing convenience with choice.
Collaborations with partners such as AiFi, Accuvia, and Fujitsu further enhance HP’s offerings.
The Engage One Pro G2 will be available in February 2025, while the Engage Flex Mini G2 launches in April for the APJ region and May for AMS and EMEA.
Retailers can see these innovations at HP’s booth #5426 at NRF 2025.
HP empowers businesses to transform operations by combining cutting-edge design, powerful performance, and forward-thinking payment systems.
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About the author
Mohamed Yousuf is a Business and Finance Correspondent at DbdPost.com, delivering in-depth insights and analysis on global market trends, economic developments, and financial strategies. His expertise helps readers stay informed and make sound decisions in an ever-evolving financial landscape.
