McDonald’s Canada is spicing up the season with a hockey-themed campaign. The campaign is set to thrill fans of both the game and the grill.
Teaming up with hockey superstars Auston Matthews and Connor McDavid, the fast-food chain is bringing a dose of competitive fun to its menu.
This campaign nods to the beloved 1993 and 1997 “Showdown” advertisements. It reimagines the classic rivalry in a modern hockey context, resulting in a delicious showdown for the ages.
At the center of the campaign are Matthews and McDavid. Their friendly competition takes the spotlight in a playful ad. The video features the two battling for a Big Mac, blending humor, talent, and McDonald’s branding.
Quebec fans have an extra treat: the ad features P.K. Subban. His signature sideline commentary adds charm, making the campaign memorable for everyone.
A Menu Inspired by Hockey’s Best
McDonald’s Canada has introduced the limited-time Showdown menu. It celebrates the star-studded lineup with bold flavors and fun names. Each item pays homage to Canada’s favorite game and its stars.
Leading the menu is the Big Mac-David. This Double Big Mac features four 100% Canadian beef patties. It’s layered with classic Big Mac fixings, offering a bold and commanding presence.
The Smoky Quarter Papi delivers a smoky twist. It includes a juicy quarter-pound beef patty, smoky BBQ sauce, and crispy onions. Hickory-smoked bacon and melted cheese complete this powerhouse burger.
Fans of spicy food will love the Spicy Junior Chirpy. This smaller option has a fiery kick and is fun and flavorful. It’s made with crispy chicken, zesty buffalo sauce, and shredded lettuce.
Flavorful Additions for a Complete Lineup
For those who crave more, the Hat Trick delivers big. This hearty triple cheeseburger includes three beef patties and three slices of cheese. It lives up to its name with every bite.
The menu also reinvents a Canadian classic: the Power Play Poutine, which takes McDonald’s iconic fries to the next level. It features rich gravy, gooey cheese curds, and crispy bacon.
A spicy maple drizzle adds a sweet-and-savory twist. It’s indulgent and exciting, much like a perfect goal on the ice.
No meal is complete without dessert; McDonald’s delivers with the Celly Sundae. This playful treat combines creamy vanilla soft serve with hot fudge or caramel sauce.
Popping candy adds a burst of excitement. It’s a sweet, fun, and memorable way to celebrate a satisfying meal—like a post-goal celebration.
A Campaign that Goes Beyond the Ice
The Showdown menu isn’t just about food. It fosters community and fun among Canadian hockey fans. With every order, fans can show allegiance to their favorite player.
The Big Mac-David or Smoky Quarter Papi is more than a meal choice. It’s a way to pledge loyalty whether you’re Team #97 McDavid or Team #34 Matthews, your choice matters.
This campaign’s timing is perfect. It coincides with midseason hockey excitement, and fans can enjoy bold menu items while celebrating their love for the game.
For those ready to get in on the action, the Showdown menu launches on January 7. It’s available at participating McDonald’s locations across Canada. Fans can order in-store, on the app, or through McDelivery®.
This campaign blends nostalgia with modern excitement. McDonald’s classic Showdown ads meet contemporary hockey culture. Matthews, McDavid, and Subban lead the charge, creating something special for everyone.
With this menu, McDonald’s celebrates Canada’s passion for hockey. Whether you’re cheering or savoring, this showdown is a flavorful highlight of the season.
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About the author
Adi Abbas is a Travel Correspondent at DbdPost.com, exploring captivating destinations and uncovering unique travel experiences. With a passion for storytelling, Adi shares insightful tips, cultural highlights, and expert advice to inspire and guide travelers worldwide.
