Unilever is transforming product marketing with artificial intelligence and digital twin technology. The company is integrating NVIDIA Omniverse to revolutionize product imagery.
This shift ensures greater efficiency, cost savings, and brand consistency at a massive scale.
Digital content demands are skyrocketing. Unilever is using AI-driven solutions to replace traditional product photography. The result is a streamlined, cost-effective, and high-quality content creation process.
Unilever’s new approach creates pixel-perfect digital replicas or digital twins. These allow seamless adaptation across marketing channels and enhance product desirability by maintaining visual consistency.
The company is reducing content creation time and cost. With real-time 3D technology, imagery is now produced twice as fast, and costs have dropped by 50% compared to traditional methods.
Each digital twin consolidates all product variants, packaging, and languages into a single file, ensuring a single source of truth for product data. Marketers can easily access and deploy assets.
Esi Eggleston Bracey, Unilever’s Chief Growth and Marketing Officer, introduced this transformation at NVIDIA GTC 2025. She spoke alongside creative tech innovators from Collective World, who showcased how AI reshapes marketing.
Bracey highlighted that AI is not just about speed. By removing tedious processes, AI empowers creativity, allowing marketers to focus on bold, innovative campaigns.
Unilever’s GAP 2030 strategy aligns with this shift. The company aims to modernize marketing with personalization and AI-driven efficiency.
The impact is already visible. Brands like Dove, Vaseline, Clear, and TRESemmé have adopted this technology, and the results show significant improvements in content creation efficiency.
TRESemmé Thailand has seen remarkable benefits. Content creation costs dropped by 87%, and the production process is now twice as fast.
Consumer engagement is also increasing. Purchase intent has risen by 5%. Click-through rates have doubled.
The benefits go beyond cost savings. Digital twins allow Unilever to integrate product images across multiple platforms. These assets are used seamlessly in TV ads, social media, and e-commerce.
Previously, product imagery required multiple photography sessions, and different formats required separate shoots. Now, AI-driven twins eliminate redundancy, reducing the process from five steps to one.
Unilever’s AI applications go beyond marketing. The company uses AI in product development and supply chain management. Over 500 AI applications are deployed across various business functions.
By embedding AI, Unilever enhances efficiency across all operations. The company can now generate high-quality content at an unprecedented scale. AI is streamlining every aspect of the creative process.
This initiative signals a broader industry shift. More brands are seeking AI-driven marketing solutions. Unilever’s success sets a benchmark for the future.
The company is proving that AI does not replace creativity—it enhances it. AI frees marketers to focus on storytelling and innovation, driving brand engagement by balancing efficiency and creativity.
Unilever’s transformation is redefining modern marketing. AI and digital twins create new opportunities for personalization, and the company is leading the way into a new era of brand storytelling.
Unilever’s digital shift is not just about speed. It is about delivering consistent, compelling content. Consumers now experience brands more engagingly and seamlessly.
This move underscores the role of AI in branding. More companies will follow Unilever’s lead. AI-powered marketing is becoming the new industry standard.
Unilever’s vision is clear. The future of marketing lies in combining technology with human creativity. This approach ensures brands stay relevant and captivating in an ever-evolving digital world.
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About the author
Mohamed Yousuf is a Business and Finance Correspondent at DbdPost.com, delivering in-depth insights and analysis on global market trends, economic developments, and financial strategies. His expertise helps readers stay informed and make sound decisions in an ever-evolving financial landscape.
